About Us

ABOUT US

Modular Fine Jewellery

Welcome to ETERNO, an Indian-based label founded by the Anushree Bora. Growing up in a family that cherished fine jewellery, Anushree's passion for exquisite adornments was ignited at a young age. This passion, combined with her formal education in jewellery design and manufacturing from the prestigious Indian Institute of Gems & Jewellery, set her on a natural path to create ETERNO. Our brand is a celebration of timeless beauty and intricate artistry, delivering pieces that reflect a rich heritage and unparalleled craftsmanship.

PRECIOUS METALS

Our Values

Each collection at ETERNO is crafted with a distinct vocabulary of bold, sculptural statements. Our designs are meant to elevate both everyday moments and special occasions, infusing wearers with a sense of artfulness and confidence. At the heart of our work lies a genuine passion for creating pieces that speak to the soul, transforming the ordinary into the extraordinary.

Our Philosophy

Our philosophy is rooted in the belief that jewellery should be an extension of one's self, a reflection of individuality and personal style. Each piece is meticulously handcrafted in 925 silver by skilled Indian karigars, sculpted as modern architecture for the body. We also offer exquisite pieces in fine 22kt, 18kt, and 14kt gold adorned with precious gemstones, ensuring that every creation embodies elegance and sophistication. At ETERNO, we invite you to explore a world where tradition meets modernity, and every piece of jewellery tells a story of artistry and passion. Let our creations inspire you to celebrate your unique journey with timeless elegance.
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WHERE IS MY JEWELLERY MADE?

My beloved dadi, my grandmother, is the proud owner of some of the most exquisite Indian heirloom jewellery pieces. And, as her grandchild, I feel incredibly fortunate to have access to these treasures and be able to breathe new life into them. It’s my tale of cultural legacy and personal creativity.

The captivating story of my jewellery, comes from different corners of India – each with its unique charm.

Since 2016, Mumbai has been the birthplace of some of my most cherished pieces. It’s a city brimming with exceptional karigars, skilled artisans who pour their heart and soul into every piece they create.

Then we have Jaipur, the land of precious and semi-precious gemstones, where my jewellery collection has been blossoming since 2018. The city’s gemstone markets are world-renowned, and it’s no wonder why. The locals’ expertise in polki and enamel work is unmatched, and their passion for jewellery-making has been passed down for generations.

Now, let me take you to Jalgaon, my beloved husband’s hometown. This charming city has been the birthplace of fine gold pieces. The local artisan's attention to gold purity is truly breathtaking.

And last but certainly not least, we have Lonar, my hometown, where the roots of my creativity first took hold. It’s a city that holds a special place in my heart, and it’s where I draw inspiration for many of my designs.

In essence, my jewellery is a manifestation of India‘s rich cultural heritage and its unparalleled artistry. Each piece tells a unique story, and I hope to share that story with the world.

– Narrated by Anushree